The Accessibility Act is here — and your images probably aren’t ready

AISA × Accessibility · EAA 2025

The Accessibility Act is here. Your images probably aren’t ready.

Since 28 June 2025, the European Accessibility Act requires many websites — e-commerce and digital services in particular — to be accessible. One of the most common and most overlooked gaps: images without a proper text alternative. AISA closes that one automatically, across your whole site.

Fix my images

In plain terms

What the law asks

The Act brings digital products and services in line with recognised accessibility standards (WCAG). In practice, content has to be usable by everyone — including people who rely on screen readers. And a core rule is simple: every meaningful image needs a text alternative (WCAG 1.1.1). An image with no alt text is an invisible barrier — and a compliance gap.

alt="IMG_4821.jpg"
× barrier & non-compliant

alt="Grey acoustic wall panel in a modern open-plan office"
✓ accessible

Where most sites fail

Hundreds of images, no alt text

On a blog or a shop with a real catalogue, you’re looking at hundreds — often thousands — of images. Most were uploaded with an empty alt, or worse, the raw filename. Fixing them by hand, in every language, is the kind of job that never gets done. That’s exactly where an automated, quality solution matters.

The whole library, in minutes

Bulk generation writes alt text for every image on the site — posts and WooCommerce products alike — in one run.

Written from the real image

AISA’s vision actually looks at each picture and describes what’s there — not a guess from the filename.

In the right language

Multilingual site? Alt text is written in the language of the page — so it’s useful to every visitor and every screen reader.

Straight talk

Aligned with the requirements — not a certificate

Let’s be clear: no plugin makes a site “certified accessible,” and no tool makes you immune from anything. Full accessibility also involves keyboard navigation, colour contrast, forms, headings and ARIA. AISA doesn’t claim to cover all of that.

What AISA does is take one of the most common, most laborious accessibility requirements — a proper text alternative for every image — and handle it automatically, at quality, across your entire site. It’s a concrete, measurable step toward aligning with the Act, done in minutes instead of never.

Start with the gap everyone forgets.

Give every image a real description — better for people who use screen readers, better for image SEO, and a real step toward accessibility.

The European Accessibility Act (Directive (EU) 2019/882) applies from 28 June 2025. This article is general information, not legal advice. AISA helps align your site with image-accessibility requirements; it does not provide certification, a full accessibility audit, or any guarantee regarding sanctions.